1. ClickPattern provides solutions for performance marketers. ClickPattern is the leading ad tracking software, used by the world's top advertisers and agencies to manage their online advertising operations. Clients use ClickPattern to assess the effectiveness of their digital marketing campaigns by measuring user clicks and conversions.
This Privacy Policy is provided to help you understand how ClickPattern processes end user data on behalf of advertising networks who use the ClickPattern platform. It does not state the use practices or policies of our clients, of the websites or apps on which ads are shown, or of other parties.
We hold in high esteem the privacy of every ClickPattern's user/clients. We want you to understand that we apply our long term commitment to protecting privacy to the online and internet activities. This Privacy Policy contains the details about the information ClickPattern will collect and how we will make use of the said information.
ClickPattern and our clients care about how end-user data is collected, used, and shared. We are a "data processor" that collects and analyzes end-user data at the specific request of our clients, the "data controllers". This Privacy Policy relates solely to our ClickPattern product. For information on ClickPattern's approach to and preparation for GDPR, please refer here, which is applicable to the users residing in the European Union.
Further, you agree and consent to the fact that ClickPattern may collect, use and disclose your Personal Information in accordance with this Policy. If you do not agree with these terms, you are requested not to provide any personal information to us.
1. ClickPattern just being an Intermediary, our clients determine the data that they provide to and collect through ClickPattern. Clients' use, collection, exportation, or any other use of end-user data, including the use of ClickPattern products and services, is governed by their own privacy policies and applicable laws, rules, or regulations.
2. Client uses ClickPattern to process information from end-users, with an aim of:
At the direction of our clients, who act as data controllers, ClickPattern collects the following types of information from Users to help clients optimize and measure their advertising network, affiliate and publisher relationships:
ClickPattern also collects this information from employees of Clients who access information using their ClickPattern accounts to maintain up-to-date contact information.
At the time of signing up with ClickPattern, we collect contact details – including location, email address, phone, company name, skype ID and website URL. Clients will also need to provide a username and password to set up a ClickPattern account. Please note that ClickPattern treats all Client contact details as confidential business information that will only be used to service Client accounts and respond to Client inquiries in accordance with a contractual agreement or applicable agreement by and between the parties.
ClickPattern collects and treats the sensitive information in terms of the Information Technology Act, 2000 read with the rules thereunder. The disclosures as to sensitive information which may reside with ClickPattern is as follows:
Login Password: The registration requires you to create a password for accessing of ClickPattern services, which is confidential and sensitive information, collected and retained within ClickPattern database. But the said sensitive information is just used by you as a ClickPattern user for gaining access to the services and is not used or accessed by ClickPattern or its affiliates/partners in any way.
Financial Information: The Bank Details may be visible on the cheques couriered to us for payment of any services, but the complete bank account details are never noted down or processed for any reasons whatsoever, with us. Though we recommend direct deposit of payments in our Bank Account either electronic transfer or by the drop of a cheque.
Customer's personal data – ClickPattern do not track or store any customer's personal data without the consent from the client. The data is not passed along to any third-party tool and is stored as part of our databases with all necessary safety measures
In case of payment made by a secured Payment Gateway at ClickPattern, the information is processed at the Payment Gateway, who are PCI Compliant and do not retain the sensitive information for the period more than required. The said online payments are additionally subject to an independent agreement with the payment gateway provider.
ClickPattern uses the personal information (other than the sensitive information) for fulfilling your need and requests for products and services, improve user experience, sending transactional emails or notification you have opted for, for displaying relevant advertisement according to your location, products/services rendered, etc. ClickPattern do not rent, sell, or share personal information (other than the sensitive information) about you with any third parties, except when we have specifically obtained your consent at the time of collection of the information online at ClickPattern or otherwise offline, and/or to provide products or services you've requested, or under the following circumstances:
ClickPattern never uses or share the personally identifiable information provided to us online, in ways or for reasons unrelated to the ones described above.
Clients can also choose to view and measure information provided by other third-party sources in the ClickPattern platform. Those sources may include Advertisers, other Networks and analytics partners.
Clients own the data that they provide to and collect through the ClickPattern platform. When clients remove or export their data from the ClickPattern platform, their use of data is governed by their own privacy policies and applicable laws, rules, or regulations. ClickPattern serves as a data processor, acting at the direction of our data controller clients. Specific fields that likely contain personal data, such as IP address or device ID, maybe obfuscated or blanked, respectively, by the ClickPattern client.
Our app shares the device information along with advertising id on installation to first party "ClickPattern" for analytics and advertisting purposes to understand how users interact with our app and to measure ad performance.
Clients use ClickPattern for pixel or server postback tracking to collect information about Users. Pixel tracking (also called "cookie-based tracking" and "client-side tracking") methods store a ClickPattern session identifier in a user's browser cookie on click. In postback tracking (also called "server-side tracking"), ClickPattern directly sends a session identifier to the advertiser on click. On conversion, the advertiser then communicates that identifier to ClickPattern for validation. ClickPattern also supports server-to-server measurement for some clients. With any of the mentioned methods, when an end-user click on an advertisement, goes to a specific web page or mobile app action that a Client chooses to monitor, ClickPattern collects information from the User's computer or device, including but not limited to IP and Ad Identifiers.
User can disable cookies in most internet browsers. Disabling cookies will not, however, stop receipt of all advertisements. If an end-user would like to opt-out of a particular ad network, publisher, or advertiser's ads, they will need to contact those companies directly to inquire whether they have an opt-out option. End users can also disable the collection of Ad Identifiers for targeted advertising by enabling the Limit Ad Tracking setting on their smartphone. End users can also reset the Ad Identifier altogether using their smartphone's privacy settings. End users should also note that ClickPattern collects information on behalf of its clients. To opt-out, please see optoutmobile.com or contact the data controller directly. We will actively work with our clients to fulfil such requests as reasonable and required by law.
We partner with third parties to display advertising on our website or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this site and other sites to provide you with advertising based on your browsing activities and interests. You may opt-out by visiting the website of that specific partner like Facebook, Google, LinkedIn, Twitter and Quora.
ClickPattern serves as a data processor under the GDPR, and adheres to the principles and rules of the GDPR. Specifically, ClickPattern implements privacy by design and default principles, ensures limited data retention protocols, adheres to incident response norms, allows for appropriate third party audits, ensures data is only transferred internationally with a lawful basis, only contracts with sub-processors with adequate written commitments to data processing, respects data subject rights, does not process sensitive personal data, and provides data processing agreements to all appropriate clients and partners.
ClickPattern reserve the right to send you certain communications relating to our services or sponsored advertisements, administrative messages and the Newsletter, that are considered part of your registered account, with an option for you to stop receiving them. We shall also send you emails which shall contain information about our existing or new services or features.
ClickPattern uses commercially reasonable efforts including a variety of security technologies and procedures to secure client and end-user data from unauthorized access, use or disclosure. Personal information, especially the sensitive information about users that is maintained on ClickPattern systems and is protected using industry-standard security measures. We maintain a variety of physical, electronic, and procedural safeguards to guard your personal information. You should be aware that ClickPattern has no control over the security of other sites on the Internet you might visit, interact with, or from which you buy products or services. You should keep your user name, password or other access information safe and confidential to protect against unauthorized access to your account information and services. And you must adopt passwords that others may not guess easily.
ClickPattern holding sensitive/ personal data or information of providers of information, shall not retain such information for longer than is required for the purposes for which the information may lawfully be used or is otherwise required under the User Agreement or any other law for the time being in force or unless ordered to the contrary by any order of court of law. The information collected shall be used for the purpose for which it has been collected.
You may also request that ClickPattern may delete your Personal Information from system and records. Additionally, you may delete your account anytime at your own free will. However, due to technical constraints and the fact that we back up our systems at regular intervals. Personal Information may continue to reside in our systems after deletion for some limited time.
The information is collected and retained by ClickPattern on its server located in the USA.
ClickPattern may find it necessary to update this Privacy Policy from time to time. Please check this Privacy Policy, as any changes will be posted on this site.
This disclosure informs you that ClickPattern complies with the Google API Services User Data Policy, including the Limited Use requirements. This means that we only access and use your Google account information for the core functionalities of ClickPattern. You can learn more about Google's User Data Policy here.
If you have an unresolved privacy or data use concern that a ClickPattern client or ClickPattern has not addressed satisfactorily, please contact support@clickpattern.com.
If you have any questions regarding this Privacy Policy or would like more information on our privacy practices, please contact us at support@ClickPattern.com or by mail at:
ClickPattern LLC