Product Updates
Follow our journey as we build the future of performance analytics and server-side tracking. Stay informed about new features, integrations, and milestones.
Q4 2025Completed
Private Beta Milestone
October 2025
Introduced S2S tracking pipelines and initial dashboards. Inviting early adopters to test the platform and provide feedback.
Key Highlights:
- Server-side click and conversion tracking
- Real-time analytics dashboard
- Initial fraud detection capabilities
- Beta user onboarding program launched
Q1 2026Planned
Integrations Roadmap
Planned: January - March 2026
Expanding platform capabilities with native connectors for major advertising platforms.
Key Highlights:
- Meta CAPI integration
- Google Ads Enhanced Conversions
- TikTok Events API connector
- Advanced automation rules
- Enhanced reporting features
Q2 2026Planned
Public Launch
Planned: April - June 2026
Opening the platform to the public with full feature set and enterprise capabilities.
Key Highlights:
- General availability
- Multi-user team accounts
- Advanced analytics and reporting
- Custom integration support
- Enterprise SLA options
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